In the last decade, influencer marketing agencies have become an essential tool for brand promotion. It’s mainly because the role of social media has increased exponentially in our everyday lives. Until recently, social media platforms such as Facebook, Twitter, Snapchat, and Instagram were mainly used to send messages and share pictures. However, as their popularity increased, brands started leveraging them for their brand promotion. Usually, you will find all kinds of celebrities with millions of followers on popular social channels. Such people have a massive craze among social media users who take every opportunity to like and comment on their posts. The primary role of an Influencer Marketing Agency is to find social media influencers to promote a brand or service.
Instagram Influencer Marketing is Powerful
Influencer marketing agencies in India can use any popular social media channel for brand promotion, but Instagram is their favourite channel. This is essential because Instagram has become the most followed platform among young people aged 15 to 35. Also, for most school- and college-going youngsters, Instagram is the number one channel. Hence, there cannot be a better platform than Instagram to promote a particular brand for an Influencer marketing agency.
A brand usually contacts an Influencer marketing agency to leverage the unlimited power of the Instagram channel to engage with potential customers. Depending on the brand, the agency hires celebrities known as social media influencers, with thousands of followers on sites such as Instagram, Facebook, Twitter, and Snapchat. Such followers are loyal supporters of influencers and take their suggestions seriously, especially when they mention a particular product, service, or style. Instagram influencer marketing is the best tool for promoting brands dealing in fashion, cosmetics, and healthcare products because most consumers come from the 18-35 age group.
Influencer Marketing Syncs with Youth
Influencer marketing agency India knows how Indian youth think. They are also aware of their love for celebrities who create charisma and gloss around their persona. Young people are usually obsessed with their star power and try to escape their lifestyle by copying their dressing style and makeup. Hence, when such a celebrity talks and appreciates a product on Instagram, thousands of followers consider it their duty to buy it.
The Influencer marketing agency leverages the vast popularity of celebrities, sportspersons, and film stars to promote a business or a brand. In this social media age, brands use every possible trick to engage and retain their clients by using various loyalty programs and targeted social media content.
In the last few years, social media channels such as Facebook, Instagram, YouTube, and Twitter have completely changed how marketing is done in India. Most brands have lost confidence in traditional marketing that uses advertisements in newspapers and television because they now realize the unlimited power of social media.
Major Influencers Vs. Minor Influencers
The concept of Influencer Marketing Agency India originated from the immense popularity and glamour of celebrities. They are famous film stars, sportspersons, businesspeople, or eminent personalities from the field of politics. These people have many followers on their social media channels who are willing to like and comment on anything they post on these channels. However, it takes work for an Influencer marketing agency to approach these celebrities because they usually ask for a considerable amount to promote a brand or service. Big brands mostly hire such influencers with a lot of money. The smaller brands must manage with minor social media influencers who are more affordable and give good value for money.