Tag: Campaigning on Social Media

People use social media for different reasons. Mostly use it for connecting with their friends and family members. Lately, a lot of people use social media for promoting their brand, and engage with their target audience. Campaigning on Social Media However, another area where it proved very rewarding is politics. There is hardly any election anywhere in the world where social media isn't used for campaigns. In the US Presidential election, we all saw how social media was used both by Republican as well as Democrat candidates. One of the finest examples of the social media use was witnessed in India way back in 2013. It was Arvind Kejriwal, and his new political outfit Aam Aadmi Party that skilfully used Indian social media to upset Congress' applecart. David vs. Goliath Social...