Tag: Social Media

Social media landscape in India is dominated by big names like Facebook, Whatsapp, Instagram, and Twitter. For example, a popular channel like Facebook has more than 300 millions users while Whatsapp has another 400 millions. Even a Chinese app TikTok had 150 million users. Besides, there are millions who are active on Instagram, Twitter, and Snapchat. Unfortunately, there is not even one Indian social media platform that is even closer to these behemoths in terms of popularity and user base. Last year, in an unprecedented move, the government of India banned as many as 59 Chinese apps including the widely popular short video app TikTok. That was kind of an opportunity window, Indian developers had been looking for since long. Some smart entrepreneurs seized this opportunity to come out...

What is that one activity you find common among most age groups? The answer is quite simple. It's the use of social media. Everybody seems so enamoured by the attraction of social media. It doesn't matter where you go - park, playground, cinema hall, club, airport, office, school or even your own sweet home, you will hardly find anyone without a mobile in their hands. And every now and then, they would be checking their social media updates.  According to a Pew Research Center report of 2018, around 88% of people in the 18 to 29 years age group acknowledged using social media. In the age group of 30 to 49 years, it was 78%. Although in the higher age group the percentage decreased marginally, but not too much. There were 64% people in the age group of 50 to 64 years who were frequent us...

Social Media is a very important tool that affects our life in many ways. It doesn't matter wherever you are - US, Brazil, France, Italy, Denmark, Saudi Arabia, India, China or Japan, there is a very high probability that you may have an active presence on one or the other social media channel. Facebook, Instagram, Twitter and Whatsapp have not only connected people around the world but also entwined their lives. It has made us aware of people from different countries having their own languages and culture. Before, social media became such a rage, we had little means to know what is happening elsewhere. Forget about what was happening in a distant country, we were not even aware of what was happening in our own country.  Although we had newspapers, radio and television news channel...