Tag MarTech agency

In the last decade, influencer marketing agencies have become an essential tool for brand promotion. It’s mainly because the role of social media has increased exponentially in our everyday lives. Until recently, social media platforms such as Facebook, Twitter, Snapchat, and Instagram were mainly used to send messages and share pictures. However, as their popularity increased, brands started leveraging them for their brand promotion. Usually, you will find all kinds of celebrities with millions of followers on popular social channels. Such people have a massive craze among social media users who take every opportunity to like and comment on their posts. The primary role of an Influencer Marketing Agency is to find social media influencers to promote a brand or service.

Instagram Influencer Marketing is Powerful

Influencer marketing agencies in India can use any popular social media channel for brand promotion, but Instagram is their favourite channel. This is essential because Instagram has become the most followed platform among young people aged 15 to 35. Also, for most school- and college-going youngsters, Instagram is the number one channel. Hence, there cannot be a better platform than Instagram to promote a particular brand for an Influencer marketing agency.

A brand usually contacts an Influencer marketing agency to leverage the unlimited power of the Instagram channel to engage with potential customers. Depending on the brand, the agency hires celebrities known as social media influencers, with thousands of followers on sites such as Instagram, Facebook, Twitter, and Snapchat. Such followers are loyal supporters of influencers and take their suggestions seriously, especially when they mention a particular product, service, or style. Instagram influencer marketing is the best tool for promoting brands dealing in fashion, cosmetics, and healthcare products because most consumers come from the 18-35 age group.

Influencer Marketing Syncs with Youth

Influencer marketing agency India knows how Indian youth think. They are also aware of their love for celebrities who create charisma and gloss around their persona. Young people are usually obsessed with their star power and try to escape their lifestyle by copying their dressing style and makeup. Hence, when such a celebrity talks and appreciates a product on Instagram, thousands of followers consider it their duty to buy it.

The Influencer marketing agency leverages the vast popularity of celebrities, sportspersons, and film stars to promote a business or a brand. In this social media age, brands use every possible trick to engage and retain their clients by using various loyalty programs and targeted social media content.

In the last few years, social media channels such as Facebook, Instagram, YouTube, and Twitter have completely changed how marketing is done in India. Most brands have lost confidence in traditional marketing that uses advertisements in newspapers and television because they now realize the unlimited power of social media.

Major Influencers Vs. Minor Influencers

The concept of Influencer Marketing Agency India originated from the immense popularity and glamour of celebrities. They are famous film stars, sportspersons, businesspeople, or eminent personalities from the field of politics. These people have many followers on their social media channels who are willing to like and comment on anything they post on these channels. However, it takes work for an Influencer marketing agency to approach these celebrities because they usually ask for a considerable amount to promote a brand or service. Big brands mostly hire such influencers with a lot of money. The smaller brands must manage with minor social media influencers who are more affordable and give good value for money.

Marketing Technology Agency

Marketing technology or Martech agency refers to an organization that uses technology to improve its marketing efforts. The World is increasingly becoming technological, where efficiency and automation are crucial for a successful marketing strategy. One of the best MarTech companies is Technians with a team of highly trained professionals.

What is a MarTech agency?

A B2B Martech agency is a marketing technology agency. It uses technology to introduce digital marketing strategies for business-to-business (B2B) companies. Many tools and platforms help marketing efforts, drive quantifiable results, and accelerate business growth.

It’s important to select a good MarTech agency to bring better returns on your investment and digital growth of your business. You should consider following factors while choosing the marketing technology agency:

High Expertise: You must ensure that the marketing technology agency you plan to engage has high expertise. You should check whether they have previously worked with organizations like you or not? It will give you a huge advantage if they have a good knowledge of your business.

Compliance: If your business interests lie in heavily regulated industries like healthcare and finance, ensure if the agency follows the government regulations or not.

Track Past Performance: You must investigate the agency you plan to engage and ensure their past performance is exceptional. portfolio Find out how many successful campaigns they had, and how good results they produced.  

Creative Capabilities: High-quality digital marketing often includes creative content. Hence, you should check the agency’s innovative capabilities. Ideally, the marketing technology agency should have in-house facilities for good design, copywriting, and multimedia production to ensure they can create attractive campaigns.

Flexibility: It’s a very good quality because the requirements of every business are different. Hence, the MarTech agency should be capable of making necessary changes in its services to meet your unique requirements.

Technology Stack and Tools: The agency must be well conversant with your business’s marketing technology stack and tools standard. These tools include advertising platforms like Google Ads and Facebook Ads, marketing automation software, analytics tools, CRM systems, and more.

Omnichannel Expertise: The MarTech agency you are eying must have omnichannel expertise across different channels such as email, social media, website, and paid advertising to provide a memorable customer experience.

Capability for Data and Analytics: To get good ROI, data-driven marketing is essential. You should find out how capable an agency can be in collecting, analyzing, and gaining insights from data. Are there data scientists or analysts in their team?

Strategy and Planning: The marketing technology agency should give you a customized digital marketing strategy to meet your business objectives. It must incorporate target audience analysis, competitive analysis, and a definite plan to achieve your goals.

Customer References and Reviews: The marketing technology agency must give you references from previous customers. It will give you an idea about how they work, engage and communicate with their customers. Similarly, good reviews by clients add value to an agency.

Transparent Reporting: The agency should be transparent and provide timely reports explaining the details of your campaigns.

Efficient Communication: Effective communication has a big role in creating a long partnership. You must ensure that the agency you plan to hire communicates well with your team.

Pricing: The Marketing technology agency you are approaching should be affordable to suit your budget. You need to check if the price structure has any hidden costs or not.

Terms and Conditions: Terms and conditions of agency are equally important. Ideally, you should check whether the contract has any exit clause or not.

Enough Opportunities of Growth: The agency should have the capability to scale its services as your business grows because it will make the business more cost-effective.