Nowadays, social media platforms have become great places where users are getting to know about different products! Not only that but with a click, they are also able to purchase those products directly from social media platforms only.
This trend has paved the way for Shopify stores to enter an area of massive audience interaction, and boost sales accordingly. But how can you successfully imbibe Shopify stores with social media? You’ll need to hire a Shopify developer and Web Designing Company in India for this integration!
So, how can a Shopify developer be successful in this integration journey? Let’s explore and learn!
Why Shopify Over Other Platforms?
This is a common question that every other business owner has at the start of their entrepreneurial journey. Why does Shopify get so much leverage over other platforms?
The reasons are pretty simple-
- Shopify is synonymous with user-friendliness. You can operate it seamlessly without any technical experience.
- It has a variety of plans for businesses of all sizes- small, medium, or large. As your business grows, you can easily upgrade the plan and extend the functionalities of your online store.
- The built-in features offered by this platform eliminate the need for business owners to use separate tools. This helps save a lot of time and money!
- Shopify makes use of PCI-compliant hosting for keeping the store and customer data safe and secured. Added to that, its monthly subscription fees are competitive enough.
Owing to the massive market here in India, you have to select your tools wisely to ensure maximum profits. That’s one big reason why online businesses here tend to look for agencies offering Shopify development services.
How Shopify Devs Integrate Social Commerce Elements?
Now, let’s see why Shopify developers are referred to as ‘the unsung heroes’ behind an online store!
Excluding the coding field, which every developer has to have sound knowledge of, expert Shopify developers can help your business run seamlessly. Here’s how-
- Mobile Optimization
Currently, a majority of internet users browsing through different social media platforms, or sites, use mobile phones to do so. Shopify developers ensure that your business’s social commerce integration is seamless even when accessed through a smartphone.
They test the integration on a variety of screen sizes and devices. This helps them identify any issues that might creep up. They also optimize the page load speed for mobile users, thereby enhancing the shopping experience of internet users significantly.
- Analytics And Reporting
Shopify developers don’t just integrate social commerce blindly. They also have the responsibility to integrate analytical tools to keep track of the performance. They help in tracking metrics like the reach of a post, how is its engagement game, and what are the click-through-rates (CTRs).
Not only that but they also help analyze content types that are best resonating with the audience on each platform. Then, they implement their strategies accordingly for the best results and conversions.
- Product Data Optimization
Different social media platforms have a different set of criteria when it comes to product data optimization. For instance, the character limit for product titles and descriptions is shorter on Instagram than it is on Facebook.
A web development service consisting of Shopify developers comes in handy at this point. They can successfully customize the titles, and descriptions to tally with the platform’s tonality and style.
- Seamless Customer Experience
Do you know who’s the biggest enemy of your online customers? Obstacles that they face on site! Small glitches, poor loading speed, complex navigations, etc. are major turnoffs that might combine with other hurdles, resulting in cart abandonment or increasing bounce rate.
To keep that from happening, integrating Shopify website design becomes crucial. Developers strive to streamline the buying process, especially the “checkout” part! Along with it, they also help integrate social media platforms with secured payment gateways for a quick and one-click checkout!
Why Hire An Offshore Web Development Company?
Setting up an online store can sometimes prove to be very expensive. So, companies prefer to outsource for cost-effectiveness. This is a major factor for you to choose an offshore web development company in India.
They charge much less than what web development companies around the world, especially in the U.S. might do! So, this helps a business owner set up his entire e-commerce store at a budget range, thereby paving ways to maximize profits.